Yoga Studios and Health Food Cafés – A Match Made in Marketing Heaven?
While it may seem that every second yoga studio is now all of a sudden expanding and exhaling coffee machines, fruit juicers, tables, chairs and funky hipster tunes from the depths of their cashew-nut strewn duffel bags, the trend of new health food cafés emerging in cohorts with yoga studios nowadays has far deeper-rooted sit bones than you may think.
One thing yoga teaches us is to slowly but surely begin to allow only the positive, healthy, and beneficial thoughts and beliefs to enter into and pass through our minds. It makes sense, so, that in order to propel these thoughts into action and help our bodies manifest them outward into the world, we must enlist the help of the fuel which we take in – the catalyst for these reactions, interactions and experiences; our food.
The food we ingest has just as much an effect on our minds and bodies as the experiences we ingest, and vice versa – the relationships we have, the environment in which we live, conversations we engage in on a daily basis, and our senses (the yogic concept of ‘Pratyahara’ explains more about this). It’s not often that these aspects are displayed in parallel to one another, and yet they are eternally intertwined and so integrally linked that we very often find ourselves feeling the effects of an imbalance in one area without being able to pinpoint exactly which or where it is.
It is precisely this awareness and ability to correctly identify where we are suffering a surplus or deficiency of energy – be it physical, mental, emotional, or spiritual – which yoga helps us to cultivate.
‘Healthing Eating’ and Yoga
The increase in popularity of veganism, vegetarianism, and health food based diets and cafés amongst yogis (a title I think is fair to give anyone who practices or attends a yoga studio on a regular basis) therefore can be seen as a means to further engage with their practice of yoga; to deepen the connection to both our bodies and minds, and to nourish all those relationships, exchanges, and actions that can only successfully be carried out when sufficiently balanced.
By ingesting naturally sourced, uncontaminated and organic foods which have not already been processed or passed through their own experiences and external influences (many mass-produced products/animals/animal-related products), we are minimising the processing and energy which our bodies and minds must expend in doing so. This and the fact that most organically-sourced products have a very nutrient-dense composition means that most (if not all) of our required daily intake can be obtained from a balanced diet of good-quality natural produce.
I’ve avoided this topic for a while as this balancing of energy is something I’ve struggled with a great deal myself, yet which has drastically improved since becoming deeply engaged with my yoga practice and observing a vegan diet. It has honestly changed my entire perception not just of veganism, but of ‘healthy eating’ as an entire concept, and also made me realise that there are many reasons why more and more people are choosing to do so – this link with yoga is just one of many.
The fact that yoga studios are now using this branch of yogic thought to further expand their businesses and create great cafés, great food, and great atmospheres for like-minded people to socialise and communicate I see only as a good thing, serving as a great means of exposure for the yoga side of their business, and if nothing else a great way to promote a healthier, more conscious lifestyle.
Yogahub’s own ‘HappyFood’ all-vegan café has recently had a makeover and is looking swankier than ever – make sure you drop by soon to have a gawk and a cuppa!!
Read more from Jenny at Upward Facing Blog